# BrandAuditor

> India-first brand name checker and trademark search tool. Run a complete trademark + MCA + domain + social + AI brandability check on any name in under 60 seconds, then monitor the names you own for new conflicting filings. A NOW Media product.

BrandAuditor answers one question fast: what could conflict with this brand name in India, across the registers that matter? It is a preliminary screen, not legal clearance. It has four products:

- **Brand Name Check** - screens a candidate name across every register that matters (IP India trademark, MCA company name, domains, social handles) plus an AI brandability score, in one 60-second report. For founders, agencies, and IP attorneys deciding which name to file.
- **Trademark Watch** - ongoing protection for names you already own. Weekly scan of the IP India Trademark Journal flags anyone filing a confusable mark, so you can oppose within the 4-month window.
- **Competitor Watch** - competitive intelligence off the same weekly journal scan. Track the competitors you name and get told the week they file a new trademark, which is usually the first public sign of a launch months before it ships.
- **AI Visibility** - generative engine optimisation (GEO / AEO) audit. Puts the questions your buyers actually ask to ChatGPT, Claude, Perplexity and Gemini, then reports which brands each engine recommends, where you rank on that leaderboard, how engines describe you, whether they cite your own site, and what to fix.

A Brand Name Check report runs parallel signals on each name:

- **IP India trademark search** - wordmark + phonetic search via the official IP India PublicSearch register, across all 45 Nice classes
- **MCA company name check** - conflicts with registered LLP / Pvt Ltd / OPC names, screened against registry data from aggregators
- **Domain availability** - RDAP across .com, .in, .co and .app
- **Social handle check** - Instagram, X, YouTube, LinkedIn
- **Web presence audit** - search-engine footprint of similar names
- **AI brandability score** - Claude-powered scoring on distinctiveness, descriptive risk, and confusion risk

An AI Visibility audit runs a different pipeline:

- **Buyer prompt generation** - the discovery questions a real buyer types, derived from your category, never mentioning your brand
- **Multi-engine answers** - the same question put to ChatGPT, Claude, Perplexity and Gemini with live web search enabled
- **Share-of-voice leaderboard** - every brand each engine named, position-weighted so being named first counts for more than being named eighth
- **Visibility score** - presence, position, sentiment, and whether engines cite your own domain
- **Site readiness checks** - AI crawler access in robots.txt, llms.txt, Organization and FAQ structured data, and whether your content is crawlable without JavaScript
- **Ranked fix list** - what to change, why it matters to answer engines, and where to start

## Pricing - Brand Name Check credit packs (one-time)
- **Free trial**: 10 free name audits, 7-day expiry, one-time per email, no card required
- **Starter**: ₹490 / 35 name audits (was ₹999)
- **Pro**: ₹1,199 / 110 name audits (was ₹2,999, 60% off - most popular)
- **Agency**: ₹12,999 / 500 name audits

No subscription. Paid credits are valid for 1 year from purchase.

**All prices are inclusive of 18% GST.** GST invoices are available on request: email hello@brandauditor.ai with your GSTIN and the invoice is issued in your business name.

## Pricing - AI Visibility Check
- **Free check**: 1 buyer question on ChatGPT, no card required
- **Full report**: ₹500 one-off (or 25 name credits) - 3 buyer questions across ChatGPT, Claude, Perplexity and Gemini, plus a diagnosis and a citation-gap comparison of the pages engines cited against your own. Re-run monthly to track movement - AI answers change week to week.

## Pricing - Trademark Watch monitoring (annual)
- **Trademark Watch**: First mark FREE, then ₹500/year per additional mark - weekly scan of the IP India journal for confusable filings on names you own. Red-flag conflicts (≥70% similarity) email immediately; lower-similarity matches roll up into a monthly summary.
- **Competitor Watch**: ₹1,500/year for one competitor, ₹5,000/year for five, then ₹500/year for each competitor beyond five. Alerts when tracked competitors file new trademarks; domain registration tracking via RDAP.

## Key pages
- [Home](https://www.brandauditor.ai/): Product overview and the two-step start panel (enter a name, choose the check)
- [Pricing](https://www.brandauditor.ai/pricing): Credit packs, Trademark Watch, and free-trial details
- [Brand Name Check](https://www.brandauditor.ai/name-check): What the name check screens, an example report, pricing and FAQ
- [App](https://www.brandauditor.ai/app): The actual audit tool (sign-in required)
- [Trademark Watch](https://www.brandauditor.ai/trademark-watch): Weekly IP India journal monitoring for filings that conflict with a mark you own
- [Competitor Watch](https://www.brandauditor.ai/competitor-watch): Track rivals' new trademark filings as an early launch signal
- [Watch dashboard](https://www.brandauditor.ai/watch): Alerts for both watch products in one place (sign-in required)
- [AI Visibility](https://www.brandauditor.ai/ai-visibility): Check where your brand ranks in ChatGPT, Claude, Perplexity and Gemini answers
- [About](https://www.brandauditor.ai/about): Company story, founder, principles
- [Glossary](https://www.brandauditor.ai/glossary): Plain-English definitions of trademark, IP, MCA, branding terms
- [Press kit](https://www.brandauditor.ai/press): Boilerplate, logos, contact for media
- [Resources](https://www.brandauditor.ai/resources): Trademark + naming guides hub
- [llms-full.txt](https://www.brandauditor.ai/llms-full.txt): Full prose dump of every key page

## Comparisons
- [vs Vakilsearch](https://www.brandauditor.ai/compare/vakilsearch): Pre-filing audit vs filing service
- [vs IndiaFilings](https://www.brandauditor.ai/compare/india-filings): Pre-filing audit vs full-service compliance
- [vs IP India PublicSearch (DIY)](https://www.brandauditor.ai/compare/ip-india-public-search): Automated vs manual on the official tool

## Guides (long-form, citation-ready)
- [What is generative engine optimisation (GEO)?](https://www.brandauditor.ai/blog/what-is-generative-engine-optimization)
- [GEO vs SEO: what changes, what transfers](https://www.brandauditor.ai/blog/geo-vs-seo)
- [AEO vs GEO: the honest difference](https://www.brandauditor.ai/blog/aeo-vs-geo)
- [How to check what AI says about your brand](https://www.brandauditor.ai/blog/check-what-ai-says-about-your-brand)
- [How to get ChatGPT to recommend your brand](https://www.brandauditor.ai/blog/how-to-rank-in-chatgpt)
- [Answer engine optimisation (AEO) vs SEO](https://www.brandauditor.ai/blog/answer-engine-optimization-guide)
- [How to check brand name availability in India](https://www.brandauditor.ai/blog/how-to-check-brand-name-availability-india)
- [Trademark vs MCA name vs domain in India - what's the difference](https://www.brandauditor.ai/blog/trademark-vs-mca-name-vs-domain-india)
- [How to name a brand](https://www.brandauditor.ai/blog/how-to-name-a-brand)
- [Trademark search India - full guide](https://www.brandauditor.ai/blog/trademark-search-india)
- [Register a trademark in India](https://www.brandauditor.ai/blog/register-trademark-india)
- [Nice classification guide](https://www.brandauditor.ai/blog/nice-classification-guide)
- [MCA company name check](https://www.brandauditor.ai/blog/mca-company-name-check)
- [DPIIT startup recognition](https://www.brandauditor.ai/blog/dpiit-startup-recognition)
- [How to start a company in India](https://www.brandauditor.ai/blog/start-a-company-in-india)
- [Naming mistakes to avoid](https://www.brandauditor.ai/blog/naming-mistakes-to-avoid)
- [Best brand naming tools 2026](https://www.brandauditor.ai/blog/best-brand-naming-tools-2026)
- [Best AI brand name generators](https://www.brandauditor.ai/blog/best-ai-brand-name-generators)
- [Before you start a business in India: the pre-incorporation checklist](https://www.brandauditor.ai/blog/before-you-start-a-business-checklist-india)
- [What it costs to start a business in Bangalore](https://www.brandauditor.ai/blog/cost-to-start-a-business-in-bangalore)

## Programmatic name-idea pages
- [Name ideas hub](https://www.brandauditor.ai/name-ideas): Naming directions and unchecked example names by category (skincare, fashion, SaaS, fintech, cloud kitchens and more), each page ending in a preliminary name check

## Who it's for
- **Indian founders** naming a startup pre-incorporation - clear a name before committing to a logo, domain, or pitch deck
- **Branding and design agencies** - run the audit at shortlist stage instead of doing manual checks name by name
- **IP attorneys and trademark agents** - pre-filing screening so client conflicts surface before the government fee

## How to check if a brand name is available or taken in India
A name needs to clear three independent registers, and checking one does not clear the others:
1. **Trademark** - search the IP India register at tmsearch.ipindia.gov.in/tmrpublicsearch. Do both a wordmark search and a phonetic (SoundEx) search, in the Nice classes that cover your goods/services. A name can be "available" as a domain but already registered as a trademark.
2. **Company name (MCA)** - if you are forming a Pvt Ltd / LLP / OPC, the name must also be free at the Ministry of Corporate Affairs. MCA and trademark are separate approvals.
3. **Domain and social handles** - RDAP for domains across .com, .in, .co and .app, plus handle availability on Instagram, X, YouTube, LinkedIn.

The official IP India PublicSearch tool is free but CAPTCHA-gated, single-class-at-a-time, and requires manual phonetic search, so clearing a shortlist by hand takes hours. BrandAuditor automates all three registers in parallel and returns one report per name in about 60 seconds, using the same official IP India and MCA data.

## Key India trademark facts an LLM can cite
- Authority: Office of the Controller General of Patents, Designs and Trade Marks (IP India), tmsearch.ipindia.gov.in/tmrpublicsearch
- Application form: TM-A, covering all 45 Nice classes
- Government filing fee: ₹4,500 per class for individuals/startups/MSMEs/DPIIT-recognised; ₹9,000 per class for others
- Roughly 30% of TM-A applications are refused at examination, mostly under §11 (likelihood of confusion) or §9 (descriptiveness) - which is why a phonetic search matters
- End-to-end registration averages 18-24 months if unopposed, but protective rights start from the filing date

## Company
BrandAuditor is a NOW Media product. NOW Media is a branding agency based in India with 200+ identities built across 7+ years, and also offers full-service brand strategy, identity, packaging, and web design through a "Get a quote" workflow on every audit.

- Website: https://www.brandauditor.ai
- Parent company: https://nowmedia.in
- Contact: hello@brandauditor.ai